Critically evaluate the role played by Victim Support in assisting Essay

Critically evaluate the role played by Victim Support in assisting victims of crime and advocating for reforms on their behalf. And Critically evaluate the cont - Essay Example Other wise they loose the confidence in organized world and faith in other human beings which is dangerous to the society. Hence it calls for immediate measures for crime management and victim support services (Van Dijk, 1996). However, the successful crime management requires thorough study of nature of crime and causes of the same and nature of victimization (Joutsen, 1997). Hence this necessitates the reforms in the criminal law provisions and judiciary and also establishment of victim support organizations for providing services and assistance to genuine victims of crime (Groenhuijsen, 1998). This is made possible by victim support services, European court of Human Rights and the Council of Europe. Victim support1 is a service available to citizens of England for helping themselves in minimizing the effects of crime. There has been a remarkable increase in incidents of crime in different forms in the European society. It is indeed difficult to solve these crime related problems for any person at his individual level with out any external support. Hence there is a strong necessity of some supporting charity or institution that aids the people subjected to crime. Its main objective is to reduce the negative effects of the crime and to manage the crime related after effects in most efficient manner. The role of Victim Support is highly appreciable in this direction. Moreover, Victim Support also promotes and advances the rights of victims and witnesses. Victim support also maintains the confidentiality and privacy of the victims of crime and hence it is liked by all the sections of the people. It is also committed to the service of minority and disadvantaged groups subjected to crime on priority basis. Hence here is a need to critically evaluate its role in assisting victims and advocating reforms on their behalf. Victim Support assists the victims to deal with their experience in most efficient manner. It also

Discussion Questions Essay Example | Topics and Well Written Essays - 250 words

Discussion Questions - Essay Example While considering the facts given in situation (a), we came to know that both the firms (our firm as well as competitor’s firm) have revealed their strategies openly and both the firms can calculate their own benefits while taking other’s production quantity and other strategies into account. This situation offers the optimal benefits that are driven by the strategies applied by our competitor therefore it indicates that there is a Nash Equilibrium condition (James Brickley,  Clifford Smith,  Jerold Zimmerman 9-5). While on other hand when we don’t know exactly the strategies of our competitor and still set our preference for optimal benefits then the condition refers to dominant strategies. Dominant strategies always lead to maximum profit whether we know our competitor’s strategies or not. This particular condition may be a case of dominant strategies because here we are dedicated for optimal profits (James Brickley,  Clifford Smith,  Jerold Zimmerman 9-5). However, since some dominant strategies fall under Nash Equilibrium and the situation satisfies the required aspects of Nash Equilibrium we can say that this is a Nash Equilibria

Smoking Research Proposal Example | Topics and Well Written Essays - 1000 words

Smoking - Research Proposal Example This stage is called metastasis. On the contrary, in some cases cancer cells do not display uncontrolled growth, they are non-invasive and do not spread, such stage of cancer only forms benign tumors (Alberts et al, 2007). Numerous factors are responsible for the proliferation of cancer, these could be environmental factors- tobacco and alcohol consumption; obesity- sedentary life style and higher intake of calorific fast food may lead to the trigger of cancer genes (Bassen- Engguist, 2011), pollution, obnoxious agents with carbon particles including polycyclic aromatic hydrocarbons from the industries releases toxic chemicals may act as carcinogens; heredity factors, radiation hazards, by viruses, food items, pesticides and other organophosphorous compounds and cosmetic agents may act as carcinogenic agents (Irigaray, 2007). The present research proposal is to highlight the significance of smoking in treating cancer. Treatment of cancer involves chemotherapy and radiotherapy. However, studies reveal that investigative studies presents neurobiological, pharmacological implications of marijuana and its therapeutic propositions for HIV wasting, glaucoma and cancer chemotherapy ("American College of Physicians", 2008). However, an impediment to pursue research is attributed to the intricacies exhibited by the federal approval methodology, insufficient availability of research-level marijuana and disagreements over its legalization. Essentially, it is necessary for the physicians to realize the therapeutic implications of marijuana and encourage abusers co-operation in the management and cure of numerous disease conditions that are hard to cure because of extreme pain and the association of the underprivileged ("American College of Physicians", 2008). Marijuana, commonly identified as cannabis, comprises about 60 compounds unanimously described as cannabinoids. The foremost chemical component accountable for psychoactive

Colgate Segmentation Essay Example for Free

Colgate Segmentation Essay Concept of Working Capital Working capital refers to short-term funds, need to meet operating expenses. It refers to the funds; to finance its day-to-day operations. It is concerned with current assets and current liabilities. If a firm can’t maintain a satisfactory level of working capital, it may become insolvent or bankrupt. Broadly there are 2 concepts of working capital, such as: 1. Gross Working Capital (Quantitative Concept) 2. Net working Capital (Qualitative Concept) Both these concepts of working capital have operational significance. The two concepts are not mutually exclusive. The ‘gross concept’ emphasizing the ‘use’ and the ‘net concept’ emphasizes the ‘source’. 1. Gross Working Capital The total current assets are termed as the gross working capital. It is also known as quantitative or circulating capital. It refers to firm’s investment in short term assets such as cash, marketable securities, accounts receivables, prepaid expenses, inventories etc. Significance a. Optimum investment in current assets. -: Inadequate working capital leads to insolvency and excessive will lead to less profitability. Financing of current assets. -: If funds arise it should be invested in short term securities, don’t keep it idle. 2. Net Working Capital The excess of current assets over current liabilities represents net working capital. It may be positive or negative. Net working capital indicates the liquidity of the business. Significance a. Maintaining Liquidity Position-: Current assets help in meeting financial obligations. Generally for every one rupee of current asset there should be one rupee of current liability. b. Extent of long term capital n financing current assets-: If there are Rs 100000 current assets and Rs 75000 current liabilities then NWC is Rs 25000, and it supposed to be financed from long term funds. Efficient management of working capital involves control over the current assets and current liabilities, which are the main components of working capital. 1. Components of current assets: Currents assets are those, can be converted into cash within a year. It consists of cash, marketable securities, inventories, debtors, prepaid expenses. 2. Components of current Liabilities: Current liabilities are those to be paid in a year. It consists of creditors, short-term borrowings, taxes and proposed dividends.   To ensure optimum investment in current assets. †¢ To ensure adequate flow of funds for current operations. †¢ To speed up the flow of funds. †¢ Maintain liquidity and profitability. Maximize shareholders’ wealth possible only when there is sufficient return. †¢ Discharge day-to-day liabilities. †¢ Protect the business from adverse effects in emergencies. †¢ Determines the relevant levels of current assets and their efficient use. To sustain sales activity. Sales don’t convert into cash immediately. It needs time to collection of cash. For maximization profits or minimize working capital cost and maintain balance between liquidity and profitability, we need to maintain a balance in working capital. It should not be excessive or inadequate. Firm should manage adequate working capital to run its business †¢ Excessive working capital means idle funds which earns no profit. †¢ Inadequate working capital disturbs production and weakens the firm’s profitability. Danger of Excessive Working Capital †¢ It results in unnecessary accumulation of inventories, which lead to mishandling like waste, theft and losses. †¢ It is indication of defective credit policy and slack collection period. This leads to higher bad debts that reduce profits. †¢ It makes managerial inefficiency. †¢ Accumulation inventories tend to make speculative profits grow. This type of speculation makes the firm to follow liberal dividend policy and difficult to cope up with in future when the firm is unable to make speculative profits. Danger of Inadequate Working Capital: It declines growth because it’s difficult to undertake profitable projects for non-availability of working capital. †¢ Difficult to implement operating plans and achieve firm’s target. †¢ Difficult to meet day-to-day commitments. †¢ Inefficient utilization of fixed assets. †¢ The firm unable to avail attractive credit opportunities. †¢ Firm loses its reputation. The continuing flow from cash: to suppliers: to inventory: to accounts receivables and back into cash is operating cycle. 1. Operating cycle for manufacturing firm: ` Stock of raw material is held in order to ensure smooth production. Similarly stock of finished goods has to be carried out to meet the demand. 2. Operating Cycle of a Non-manufacturing Firm Non-manufacturing firms are wholesalers, retailers, service firms. They will have the direct conversion of cash into finished goods and into cash.

The PetsMart Essay Example for Free

The PetsMart Essay Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This paper presents a brief background on PetsMart, identifies its vision and mission statement for the current timeframe, differentiates PetsMart’s current generic strategy from that of Camp Bow Wow, and completes a remote analysis by indicating the opportunities and threats for each remote factor in a table form. Background on PetsMart   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   PetsMart, established in 1989, is the number one retailer of pet food, supplies, accessories, and services in North America with 726 retail stores, of which 25 are located in Canada. Its retail store size ranges from 19,000 to 27,000 square feet, and sells over 12,900 items (Gilliard, 2005, p. 5). It employs about 30,300 associates, of which roughly 50 percent are full time (p. 7). It entered the international arena in 1996. Its major competitor is Petco—both Petsmart and Petro overlap in some geographical locations of business operation (p. 2). Other competitors for these two largest stores are Target and Wal-Mart; other major sources of competition are from grocery stores. Its potential competitor will be Camp Bow Wow. Vision and Mission Statement for PetsMart   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   PetsMart’s vision is â€Å"to provide Total Lifetime Care for pets and build enduring relationships with its customers† (p.   6). Its mission is to lead the global retailing market of pet food, supplies, and services. PetsMart Strategy vs. Camp Bow Wow Strategy   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   PetsMart strategy is to capture and keep a group of identified pet owners or pet parents by being the â€Å"preferred provider for the lifetime needs of pets† (p. 6). To accomplish this, PetsMart carried out the following customer-focused initiatives: (1) expansion and efficient operation in existing and new multi-store and single store markets, to make its products and services more available to customers, and at the same time reach to out new customers; (2) reformat stores like specialty stores through organization of products by pet species, emphasis on pet services, and removal of high steel shelving to help customers navigate easily inside the store; (3) provision of pet services to build better relationships with customers; (4) training of associates to determine customer needs, and offer solutions to further develop customer loyalty; (5) development of brand identity through PetPerks savings card to create a sense of belongingness of customers in PetsMart and at the same time taking advantage of price savings. Petsmart uses a centralized information system to analyze customer shopping patterns, the results of which will be used for marketing and promotional materials.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Camp Bow Wow was conceptualized in 1994 to take advantage of the growing market and took off in 2000. It started a day care facility for dogs and later expanded its operations to include overnight boarding. It also takes care for puppies, older or sickly pets. It offers on-site grooming, vaccinations, indoor/outdoor play areas, climate controlled facilities, pools and play equipment (p. 11). It has a different strategy from that of PetsMart. It adopts franchising as a rapid growth strategy. It requires franchisees to provide excellent services to pet owners, maintain outstanding facility, and share its earnings to local dog charities. It offers franchisees operational and training support, research and development information, linkages to quality suppliers, and commitment to growth. Its owner has great plans and vision for franchising, such as (1) use consistent operations systems, and similar look and style; (2) develop and sale of brand dog food and biscuits, and human and dog sportswear at the franchise location; (3) develop services like mobile grooming, pet taxi services, in-home pet sitting, and poop scoop services; (4) develop and maintain operations systems, training programs, and marketing strategies to manage its brand name; (5) monitor company growth to allow profitability; and (6) build a non-profit foundation for national or regional dog charities (p. 12). Remote Analysis of the PetsMart Remote Factor Opportunities Threats Economic  ·Ã‚  Ã‚   The surge of consumer spending increases net sales.  ·Ã‚  Ã‚   The strategic alliance between PetsMart and Medical Management International, Inc. ensures sufficient supply of veterinarians, and efficient delivery of veterinary services to customers.  ·Ã‚  Ã‚   Good economic outlook definitely increases pet customers and their spending volume on pets and pet-related products and services.  ·Ã‚  Ã‚   Any dollar appreciation will shoot up sales on pets and pet-related products.  ·Ã‚  Ã‚   High inflation rate reduces consumer spending on pet accessories.  ·Ã‚  Ã‚   High unemployment rate lowers the number of pet customers and reduces consumer spending on pets and pet food, accessories and services.  ·Ã‚  Ã‚   Seasonal incomes provide fluctuations on spending pattern on pet accessories and services.  ·Ã‚  Ã‚   Shortage of qualified veterinarians limits offer of veterinary services, and reduces consumer spending on pet services.  ·Ã‚  Ã‚   Shortage of skilled employees to train and groom pets hampers service efficiency, and reduces consumer spending on pet services.  ·Ã‚  Ã‚   Limited capacity of local and overseas vendors gives no assurance of timely delivery of products, quality of product and labeling and packaging requirements, and volume requirements; and jeopardizes efficient customer-focused services.  ·Ã‚  Ã‚   Global expansion of international competitors restricts PetsMart global expansion plans, and consequently reduces consumer spending on its products in foreign markets.  ·Ã‚  Ã‚   Currency exchange rate fluctuations provide no steady or increasing international consumer spending pattern on pet products. Sociological  ·Ã‚  Ã‚   The demographic trends—â€Å"growth of baby boomers, empty-nesters, couples with no children, and other people delaying marriage and children†Ã¢â‚¬â€increase consumer spending as numerous pet owners raised their pet status as members of the families and pampered them with luxurious pet products and services, like pet insurance, hotels, spa, pet frequent flyer programs, and pet toys.  ·Ã‚  Ã‚   The shift of this demographic trends—e.g., aging of baby boomers, people decided to get married and have children—may affect consumer spending on pets and related pet products and services.. Technological  ·Ã‚  Ã‚   Diverse and innovative products induce consumer spending on pet-related products. PetsMart’s products are categorized as (1) pet food, treats, and litter category; (2) pet supplies and other goods category like collar, aquarium, bird cages; and (3) various pets, like dogs, cats, fish, birds, reptiles, and small pets.  ·Ã‚  Ã‚   New and innovative pet services that complement the products attract higher consumer spending. PetsMart services include grooming, pet training, boarding (PetsHotel), day camp (Doggie Day Camp), and on-site veterinary services.  ·Ã‚  Ã‚   Innovative products and services supports other complementary products in the market, like insurance and airline frequent flyer perks, which, in turn, has positive ripple effects on Petsmart.  ·Ã‚  Ã‚   E-commerce sales of pets and related products and services (www.petsmart.com) provide unlimited market place to a wider customer base within 24 hours at lower costs, and increase sales.  ·Ã‚  Ã‚   Innovative branded catalogues provide flexible and updated presentation of products and services attract customers, and thereby increase sales.  ·Ã‚  Ã‚   Product and service diversification opens multiple lines of competition—creating opportunities for competitors to enhance existing pet-related product lines and introduce new products, which will eventually outmode Petsmart products.  ·Ã‚  Ã‚   Petsmart cannot reap the full advantage of its on-line pet store as its competitors also established and maintained similar innovation. Political  ·Ã‚  Ã‚   Loosening of regulations decreases monitoring and compliance costs.  ·Ã‚  Ã‚     Political stability supports global expansion.  ·Ã‚  Ã‚   Monitoring and complying in federal, state, and/or local regulations increases costs.  ·Ã‚  Ã‚   Tariff increases and other trade barriers reduce exports of pet products, and reduce import spending in foreign countries.  ·Ã‚  Ã‚   Compliance to employment regulations on minimum wage, working conditions, and staffing requirements increases costs and reduces profit level.  ·Ã‚  Ã‚   Compliance to laws and regulations on transporting, handling and selling of pets, may be difficult as they are governed by federal, state and local government. At the local level, they differ from one jurisdiction to another. Ecological  ·Ã‚  Ã‚   The establishment of PetsMart Charities has saved the lives of homeless pets by not leaving them astray. This increases animal welfare awareness, and customers treat PetsMart fairly for its concern on animals.  ·Ã‚  Ã‚   In addition to dog charity initiative, PetsMart may consider other line of business, like collecting, disposing, and conversion of animal wastes into fertilizer or energy.  ·Ã‚  Ã‚   Environmental regulations increase production costs and consequently reduce profits. These regulations affect pet facilities on the â€Å"generation, handling, storage, transportation, and disposal of waste and biohazardous materials†.  ·Ã‚  Ã‚   Any sickness or plague that attack on birds halts sales of pet birds.  ·Ã‚  Ã‚   Environment advocates might lobby on proper handling and disposal of wastes—which might hurt the sales in the short run. Source: Gilliard (2005). Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   PetsMart experiences the fastest retail growth and profits, reflecting the overall trend of the pet industry. This attracts new entrants into the industry. And PetsMart should not be complacent and needs to continually guard itself from risks or threats at both the industry level and external environment to maintain its leading position. Its current strategy seems to work well so far. But in the long-run, considering significant changes in both industry conditions and external environment, shouldn’t there be strategy shift? Shouldn’t it adopt franchising as what Camp Bow Wow did to increase sales and enhance product quality? Reference Gilliard, D. J. (2005). The Pet Care Industry: From PetsMart to Camp Bow Wow.

Effect of the Media on Consumers

Effect of the Media on Consumers Do consumers shape media spaces or do they shape consumers. Discuss this notion alongside the concept of mobile lives. Introduction Nowadays, media spaces play an increasingly important role in shaping consumers in the digital age with the rapid development of media and advanced science and technology. This paper includes an exploration of how media space shape consumers in a modern way of life which is called mobile live. Technological revolution has hit the media industry in the world. During the past decade, the form of media has changed a lot. It is no longer confined to the traditional media like television and newspapers just unilateral transmit message to the public. The rise of new media provides the multiple media forms and the fast growing of media space. It is an undeniable fact that the advent of the mobile phone is a turning point for the development of media space. Especially media space brings a huge impact on the attitude or behavior of consumers, when mobile technologies and digital create a new kind of mobile life. Media spaces and the concept of mobile live Media spaces define new methods of communication, with novel and unforeseen uses and potentialities. Communication through a media space is more than an approximation of face-to-face communication — it has a richness and complexity all its own. Media is the most significant element of the information transmission. Media spaces can be seen as information spaces which can unlimited expansion. Media spaces including material spaces that shaped by traditional media and material conditions like schools, libraries, homes and so on, and also including the virtual spaces that shaped by multiple digital media forms. Nevertheless, traditional media were not meeting consumers’s need any more. Now the media space mainly developed by the virtual cyberspaces. Media spaces are established on the interactive connection between public and information of the new media. Electronic settings in which groups of people can work together, even when they are not present in the same place and ti me. In a media space, people can create real-time visual and acoustic environments that span physically separate areas (Stults 1986). In some ways, media spaces make people have new understanding toward time and space, which can across the distance between time and space. In the new media age, media more like a carrier in the virtual spaces to transmit information to the public. In fact, the virtual cyberspaces shapes the everyday life of people and real life with the mobile lives more than the traditional media in material spaces. According to Urry and Sheller (2003) â€Å"All forms of communication have been reconfigured by new technologies and the new spatio-temporal patterns of social life through which they are made effective.† Discuss the concept of mobile lives with media spaces, the development of mobile technologies influenced spatial and temporal distance and the boundary of private space and public space to create a new mobile life. Mobile lives are built on the advent of mobile phone, laptops or other latest digital technologies. Then the advent of wireless networks also pushed the development of networks and mobile technologies forward greatly. The good thing is Wi-Fi make computers no longer need to rely on cable broadband network and the phones also no longer need to spend lots of cost to supply network. Consumers are able to use the Internet become more convenient on the mobile phone and laptops because of Wi-Fi. Technology is implied as bringing modernity to any place and to anyone, no m atter how remote, serving as an equalizer of opportunities in an emerging and peaceful global civil society (Caletrà ­o 2012). In the digital mobile lives, the places have no longer as a reason to limit the use or search of the information in media spaces to public, whether you are at home, at school or on the way. Also people can get everything they want from the Internet in the current era of big data. Mobile technologies more yield the greatest effects on investment with the Internet. How media spaces shape consumers Mobile technologies have an intimate relationship with media spaces in everyday life. People can consider every smart phone as a media space and every smart phone has a consumer to some extent. Nowadays, it is incredible that how fast the messages transmit to consumers with cyberspaces. 1.0 Advertising and consumer behaviors Advertising is an indispensable part of media space, which is a propaganda to constantly transmit the messages to the public. Generally, advertising will impact or even change the behavior and attitude of consumers for the products or brands. Many consumers can feel that advertising is ubiquitous to occupy their space any time and anywhere, whether while they using any social Apps at home, play mobile games on the ways or surfacing the websites in working places. Although maybe sometimes you just ignore the advertising when you saw them. Nevertheless, advertising is the most important element to shape consumers in media spaces. 1.1 The encoding and decoding theory of Stuart Hall Stuart Hall is a sociologist and pioneer in the field of cultural studies whose work explored the concept of Britishness. Some people address him â€Å"godfather of multiculturalism†respectfully. In his notion of a mass communication theory Encoding and Decoding, encoding is the process of creating a meaningful message according to a particular code, while decoding is the process of using a code to decipher a message and formulate meaning (Brian Robert 2014). Hall define that encoder is the sender that can be seen as producer and the decoder is the receiver that can be seen as consumer. Every consumer maybe will have the different thinking with the same message which send from the same producer. According to Hall (1980) â€Å"The process in terms of a structure produced and sustained through the articulation of linked but distinctive moments production, circulation, distribution/consumption, reproduction †. This theory is appropriate for advertising. The occur of an advertising is able to shape the behavior of consumers. HM can be a good example to explain it. Production is the first step to create the advertising for the public. HM company start using many super model over the world to advertise their new style products in the world market, such as world-famous Chinese model Liu Wen. Circulation is how people receive the message. HM put the advertising on subway, Internet, television, billboards and many other media places to communicate the consumers. Also HM company will release some information about the new style products on the social media. The HM ads spread across the world market via those advertisements. And for distribution and consumption, individuals will have different understanding for the same information or advertisement. Hall suggested three hypothetical interpretative codes or positions for the reader of a text (Chandler 2014). Dominant readings are produced by those whose social situation favours the preferred reading. Negotiated readings are produced by those who inflect the preferred reading to take account of their social position. Oppositional readings are produced by those whose social position puts them into direct conflict with the preferred reading (Northumbria university n.d.). Linked to the example of HM, dominant is that some consumers will have interested in those HM new products and have a strong desire to buy them. Negotiated is that some consumers will maybe think those new products are looking good, but they should consider the price and if they have free time to shopping. And oppositional is that maybe some consumers will hate the design of those new produc t and they do not want to buy them. The last step is reproduction which is about the consumer’s action after they receive the message. Reproduction for HM is their advertising related to the sale of new products that decide consumers will take action to go to store browse and purchase or not. Consequently, this theory is described how advertising impact consumers behavior step by step. 1.2 Consumer capitalism Moreover, consumer capitalism is also an essential factor why advertising can affect the consumer behavior. Most commonly, consumer capitalism refers to the idea that consumption drives the capitalist economy through corporate manipulation of the consumer to purchase (and continue purchasing) material goods. The entire consumer capitalist framework is predicated on the idea that the value of a product is determined by the desire of the individual, regardless of the actual need of the product (Schrader n.d.). Propaganda means of Apple Inc is a very successful case as consumer capitalism. Apple enhanced their awareness through bombard users with advertising and word of mouth. It is made consumers believe the products of Apple are representing the top-class electronic products and top digital technologies. Apple succeed to lead a spending spree over the world to buy their IPhone, IPod and Macbook because of the consumer capitalism. Apple let most consumers believe that if you are use Ap ple’s products, you are the most fashionable people. It is certain that always media lead fashion instead of consumers lead fashion. 1.3 Dual coding theory Dual coding refers to information retained as conjoined being and words. This creates a stronger impression upon the reader of such information (Northumbria university n.d.). Generally for most people a product has images and slogans simultaneously are more help consumers to remember. For instance, the biggest Chinese micro-blogging Weibo typically use the dual coding theory. Every time if you close the app in the background on the phone, you will see the image and slogan of Weibo when you reopen this app. The image of Weibo is a icon represent people’s eyes and the slogan of Weibo translate to English is â€Å"find something new anytime and anywhere†. Although there are thousands of Apps on the smart phone now. But not too much Apps trying to do this. Weibo use the creative image and slogan simultaneously can catch up some consumers attention to some extent. 2.0 Mobile Lifestyle In the digital age, today’s society have already emerged a mobile life in the world. Most people even cannot imagine a life without mobile and the Internet. In the Educause Center for Applied Research (ECAR) conducts annual surveys and interviews in 2008, a student respondent illustrated the broader trends borne out of the data: I dont look at it as getting on the Internet. The Internet is a part of life. Its a lifestyle. Mobile lifestyle influences the everyday life of consumers in many ways in media spaces. 2.1 Relationships Media spaces have great influences to the interpersonal relationship. Particularly the mobile media spaces totally change the development of relationships between people. The interpersonal relationship can better develop and communicate through multiple media forms for mobile lifestyle, such as social media, email, phone call, SMS, video call and so on. It makes you keep in touch with your friends have no more need of face-to-face communication. Facebook always let you find some people who you have long time no see or long lost, even you can find your primary school classmates. It is good that Facebook build a more close connection with you and your friends or just people we know. Also the new media create many new interpersonal relationship. Some people are trying to date online, some people maybe have many online friend but never meet. Now the human relationships become more diversification because of media space. 2.2 Globalized Communication ways The advanced mobile technologies make the media spaces coming to globalization, which is a goal traditional media cannot accomplish. The almost all functions that consumers’ needs have included in a smart phone. Because media space is no longer have the distance of time and space, and the media communication ways remove the restriction of the region. For consumers, they can communicate everywhere over the world. Undoubtedly, media space is a space without borders that similar to the theory of cosmopolitanism. Cosmopolitanism is a western notion that epitomizes the need social agents have to conceive of a political and cultural entity, larger than their own homeland, that would encompass all human beings on a global scale. The Internet has brought about the possibility of a transnational imagined virtual community: a decentered cosmopolitan crowd, synchronized by cyberspace, interacting on real-time, and engaging in global commercial, cultural and political exchanges (Ribeiro 2001). If media spaces combine with the theory of cosmopolitanism, It will be different with the reality space that every consumer is equal and there is no nationality, regional or social class limitations. For instance, consumers of smart phone can use multiple social media to connect with the people in almost any countries in the world if they want. The lat est figures from Facebook suggest that the number of people actively using social media each month has now passed the 2 billion mark over the world (Kemp 2014). Those social media support a huge number of globalized social media users to exchange and transmit the information in media spaces. Furthermore, languages no longer be the biggest barrier of communication if you go to an unfamiliar environment with different language. The use of translation software is a good global communication ways. There was a report said an elderly Chinese couple, which cannot understand and say English, immigrate to Canada. They nearly have not felt any communication barriers. Because they said if they have some troubles when they going out, they always use the translation software to communicate with local people. It is a great example that the communication of consumers getting more simple and easy under the digital media space influences. 2.3 Online Shopping and Travel Online shopping also is a main activity for consumers in media spaces. The total monthly amount of trade on the large shopping website like Amazon, Ebay and Taobao is an incredible number cannot imagined. Consumers can buy everything you want in those shopping website whether clothes or any electronic products, new or old. Online shopping satisfies whatever needs of consumers. Sometimes It is spend too much time and cost shopping in the shopping mall. Online shopping is cheaper and fast than go window shopping. Online shopping has become a habit for many consumers and maybe it will become the mainstream way for consumption. In additions, the mobile lifestyle of consumers cannot be without travel.For many consumers, travel is a way to enjoy life. Media spaces make traveling more and more easy because of mobile lifestyle. Today travelers can finish it just use the computers or smart phone at home. Some traveling websites not only have traveling party services, but also provide the reservation for air tickets, railway tickets and hotel accommodation. And almost every airline has their own official website and official App to allow people booking online. Also if you use the smart phone, you can find many apps are providing travel strategies for each country. Media spaces offer lots of convenience for consumers. 3.0 Thoughts of consumers 3.1 Celebrity effects Companies usually use the media to shape the thoughts of consumers to achieve their goals. Celebrity effects are famous marketing tools in media spaces, which companies use the social influence of celebrity to promote their popularity and brand awareness. Celebrities also have an effect on the charity events and public service advertising. ALS Ice Bucket Challenge is a successful example take advantage of celebrity effects in 2014. This example can describe through the mass communication model of Lasswell. Lasswell was a well-known American political scientist and communications theorist. Lasswell’s model, one of the first communication models, is summed up in five questions: Who, Says what, In which Channel, To Whom, With what effect. Who: the person who formulates the message What: the content of the message Channel: the medium by which the message is being communicated Whom: the person or persons who receive the message Effect: the outcome of the message. The initiator of ALS Ice Bucket Challenge is a former Boston College baseball player Pete Frates who is a disease amyotrophic lateral sclerosis patient. The content is this activity is ALS Ice Bucket Challenge promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research. The rules of the Ice Bucket Challenge are either donate $100 to an ALS charity, or dump a bucket of ice water on your head or both. After, you can challenge a few people to join in too (Lecher 2014). For in which channel, Pete Frates post the video first and it through the social media spreed very rapidly. Then many world-famous celebrities, athletes, and tech CEOs like Mark Zuckerberg, Kobe Bryant, Taylor Swift and even President Obama all taking part in this activity to post their video on Facebook, Youtube and Twitter or donate the money for the ALS association. ALS Ice Bucket Challenge is reported by various media forms and lots of countries. This activity became globalization and had a huge impact that the receivers are the people around the world. The outcome of this challenge is raising millions of dollars and let ma ny people pay attention to the disease amyotrophic lateral sclerosis. 3.2 hyperreality Baudrillard believed that a contemporary society, founded on media and technology, would see the spaces of imagery and reality merge. What follows is a world where the real is not layered with the imaginary. Rather that the world becomes a ‘simulation’ of imagery where the world favours the ‘more real, than real’ (Northumbia university n.d.). Media images, the Internet, online games, mobile games and virtual spaces are taking people usually spend time communicating with a hyper-real world. Many online games and mobile games use hyperreality enable people to be the characters they want to be. When consumers see the world through media spaces under the screen, they usually integrate the real world with the hyper-real world in their mind. Advertising sells the public through strong, desirable images, and many consumers buy into the brands point of view and products. The objective of hyperreality in the media is to shape the thoughts of consumers. Conclusion In conclusions, this paper explored that how media spaces shape consumers in mobile lives. Some theories show that advertising is constantly transmit the new information to consumers for shaping their behaviors and attitudes of consumption. Also the thoughts of consumers will influenced by the media. Definitely, media spaces changed the lifestyle of people. The exchange between people through mobilities become more and more fast and simple. And consumers have new lifestyles like online shopping and online dating. The rise of an intensively mobile society reshapes the self – its everyday activities, interpersonal relations with others, as well as connections with the wider world (ElliottUrry 2010). Media spaces always express as different forms all around us, make people feel like being a part of them, and mixed itself with social realities. In the future, media spaces will sustainable growth and keep playing the significant role to shape consumers in the society.

Americans are Immigrants! Essay -- essays research papers fc

Americans are Immigrants!   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Everywhere immigrants have enriched and strengthened the fabric of American life,† was the words of former American president, John F. Kennedy (American Immigration: Quotes about Immigration). Immigrants have been in America for many years now. Today many people have different opinions about whether immigrants should be allowed into America freely, or if there should be more harsh regulations to those coming into the country. After September 11, people have been afraid, or scared of foreigners coming to America. â€Å"Today a wide-open door is an invitation to national disaster,† was said by FAIR (American Immigration: Quotes about Immigration). I believe this quote is very wrong. People come to our country to find a better place to live, and have a family. They come here for the opportunities, the jobs, and for the pleasures of all the freedom America has to offer. I believe immigrants should freely be able to come into America.   Ã‚  Ã‚  Ã‚  Ã‚  One reason why immigration should be allowed freely into our country all started a long time ago. As early as the 1600’s when Americans were using Africans as slaves, the Americans brought these Africans over to America for their own benefits (American Immigration: Assimilation? If so, to What Degree?). As soon as these Africans came to America their title from Africans changed to African-Americans. This means that they are in fact American. After slavery stopped in later years, the now African-Americans had the chance to go back to their homelands, but refused to (American Immigration: Assimilation? If so, to What Degree?). They were so used to being around their American masters that, they now knew how to speak English. This helped them live strong in America, because they already had an advantage over most other immigrant, because they were fluent in their home language, and the American language (American Immigration: Assimilation? If so, to What Degree ?). This is good because, immigrants have brought so many other languages into America that it causes us to expand our knowledge and learn other languages. Chinese immigrants were getting paid as little as nine hundred dollars a month, while working a eleven hour workday (American Immigration: Assimilation? If so, to What Degree?). But for Chinese immigrants our country is still offering b... ...ly. They wanted better jobs, more money, and most of all they wanted freedom to express themselves how they wish. Immigrants should have the right to come into America, and become one of us. â€Å"Remember, remember always, that all of us†¦ are descended from immigrants and revolutionists,† Franklin D. Roosevelt (American immigrants: Quotes About Immigrants). Works Cited â€Å"Assimilation? If so, to What Degree?† American Immigration. 27 February 2005.   Ã‚  Ã‚  Ã‚  Ã‚  http://www.bergen.org/AAST/Projects/Immigration/assimilation.html   Ã‚  Ã‚  Ã‚  Ã‚  . â€Å"Opportunities for and Success for Immigrants.†   Ã‚  Ã‚  Ã‚  Ã‚  American Immigration. 27 February 2005.   Ã‚  Ã‚  Ã‚  Ã‚  http://www.bergen.org/AAST/Projects/Immigration/opportunities.html. â€Å"Quotes About Immigrants.† American Immigration. 27 February 2005.   Ã‚  Ã‚  Ã‚  Ã‚  http://www.bergen.org/AAST/Projects/Immigration/quotes_about_immigration.html. â€Å"Reasons for Immigration.† American Immigration. 27 February 2005.   Ã‚  Ã‚  Ã‚  Ã‚  http://www.bergen.org/AAST/Projects/Immigration/reasons_for_immigration.html.