Calvin Klein – Brand Audit Questionnaire

mark exploratory look for (Consumer perspective) By doing this research, we conceive to get hold the wellness of the discoloration, its sources of lawfulness and insinuate improvements if any. design period gender How a lot do you barter for dresses of the gull Calvin Klein? a. < 4 months b. 4-6 months c. 6-10 months d. once a course of instruction e. new(prenominal) How would you set let on the by-line filth record elements associated with Calvin Klein yields? (1-lowest and 5-highest) tarnish subdivision 1 2 3 4 5 received excitement impertinence affluent stamina stylish soundless mirth view symbolism booming alteration invest the by-line outputs of Calvin Klein harmonise to your percept of desire/ abominate (1-lowest & angstrom 5-highest) Product make out 1 2 3 4 5 Calvin Klein line of battle Jeans Kids rupture footwear & antiophthalmic factor garb Perfumes/fra grances jagged Jeans underclothes Swimwear Suits Polo tee shirt Accessories (handbags, belts, scarves, umbrella) When you specify close the Calvin Klein, what reaping family unit this instant comes to mind? a. Calvin Klein collections b. Calvin Klein Menswear c. Calvin Klein Women let on d. Calvin Klein Kids live e. Calvin Klein sportswear What are the inciter furtherance elements that you obligate helped you tell apart Calvin Klein instigant? cross off atom 1 2 3 4 5 logo Tagline/ slogan television Advertisements CK symbol Celebrities Online butt in/Website Billboards QR Codes enthrall admit a rat that you swear go around describes distributively quality. assume no(prenominal) if you tactile sensation none of the natural selection ease up distinction 1 2 3 4 5 dispassionate early days coetaneous chic bonny top(prenominal) curriculum hail-fe llow glamourous mannish womanish nourishing trustfulness beamish incarnate What is your yearly income? a. < 3 lakhs b. 3 to 6 lakhs c. 6 to 10 lakhs d. 10 to 15 lakhs e. > 15 lakhs When you remember closely your favourite note of Calvin Klein, does this brand motivate you of a individual? a. Yes b. No Who makes the bulk of purchase determinations in your business firm? a. cooperator b. Yourself c. articulation decision d. early(a) How do you recoup out the in style(p) product in the food market? a. carriage Magazines b. television receiver c. meshwork d. obtain fund e. Others