Diageo Coursework Example | Topics and Well Written Essays - 1750 words

Diageo - Coursework ExampleFinally, a mart study of the beverage industry has been prepared that highlights the statistics in spite of appearance the industry today. The companies that are on top of the argumentation have been identified with the help of a graph. The current developments of the company have also been provided as a conclusion to the report.Diageo PLC is a multinational British alcohol company, and one of the biggest alcohol companies in the world. The company was formed in 1997, with the coalition of Guinness PLC, its primary parent company, with sumptuous Metropolitan PLC (GrandMet), a hotel chain with brewing interests (diageo.com). At that time, it was a large multinational with a share in food as well as drinks industry. Today, however, the company has shed most of its food business and concentrates on alcohol, acquiring new spirit brands. Diageo is a global company, with a presence in all over 180 markets around the world. It has manufacturing facilities acr oss the globe including UK, US, Canada, Africa, Australia, India, Ireland, Spain, Italy, Latin America and the Caribbean.Diageo produces and distributes a star collection of branded premium spirits, beer and wine. ... Diageo is the leading premium spirits business in the world by volume and net sales. As on August 29, 2007, Diageo is the seventh largest publicly quoted company in the UK in terms of market capitalization.Diageo is engaged in a broad range of activities within the beverage alcohol industry. Its operations include producing, distilling, brewing, bottling, packaging, distributing and marketing a range of brands, including some of the worlds leading spirits and beer brands.Being a part of the alcohol industry, Diageo is involved in various development programmes that direction on spreading awareness regarding alcohol abuse, intoxicated driving and misuse of alcohol and conducting workshops to prevent such social evils. Diageo projects an image of itself as a clean, fri endly and ethically oriented company with a loading to corporate social responsibility (diageo.com)1. CompetitorsDiageos major competitors include Pernod Ricard, Fortune Brands and Brown-Forman, which have several brands that compete directly with Diageos brands. Over the long term, Diageos strategy is to continually focus on driving growth and increasing shareholder value.Pernod Ricard - Pernod Ricard is the worlds second largest in wines and spirits. This Paris based company was formed as a result of 1975 merger between two French distillers. The company focuses on sustained development founded on organic growth and successive acquisitions. Pernod Ricards purchase of Seagram in 2001 and Allied Domecq in July 2005 landed the company in the second position it enjoys today. The company adopts a decentralized management structure so as to ensure that decisions are taken closer to its customers. The companys brands include Chivas Regal, Martell,