Thursday, August 29, 2019
No topic need Essay Example | Topics and Well Written Essays - 500 words
No topic need - Essay Example ion, it also tries to produce or develop products as per the preferences of the customers so as to enhance their reliability and loyalty within their minds. Only then, the rate of switch over costs of the customers might get reduced thereby enhancing the demand of the product lines of Ford motors. Other than this, in order to retain the customers for longer period of time, the organization of Ford Motors desire to offer high attention over quality, performance and technical specifications. Keeping this concept of product in mind, the organization of Ford Motors developed Honda Civic GX, which is extremely trendy in design and excellent in all season roads. The development of Honda Civic GX helped the organization of Ford Motors to fascinate a wide range of customers thereby amplifying its market share by almost 35 percent among others. However, in order to enhance its selling target, the organization tried to promote the specifications of this car such as ultra-high performance, high comfort etc in order to attract the interested customers. This is done in order to increase the demand of the product thereby amplifying the profit margin and brand image of the organization among others. Moreover, as per marketing concept, the organization of Ford Motors develops the product lin es, keeping in mind the requirements and needs of the customers so as to retain its loyalty and reliability. Furthermore, in order to retain the well-being of the society, the organization of Ford Motors developed Honda Civic GX, and promoted it by the name, green car. This clearly shows that, the organization tries to protect the environment from varied types of green houses gases emitted from the non-renewable fuels. b) In order to protect the market share and profitability, the organization of Ford Motors tried to offer higher concentration over the prices of its products. This is because, maximum extent of its target customers desire to attain, high-ended products but at a competitive
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